According to foreign media reports, Sony executives said today that ended in March 2013 of the fiscal year, the company will have annual sales of TV 1 / 3 to half of the feature with 3D.
However, Sony’s executive vice president, Hiroshi Yoshioka acknowledged that only the self-developed display technologies, as well as production of television screens on sony VGP-BPS5 battery， sony VGP-BPS5A battery，VGP-BPS8, VGP-BPS8A, VGP-BPS8B their own to enable it to continue loss-making TV business to profitability. In the flat-panel TV technology, Sony has fallen behind South Korean rivals Samsung Electronics. Yoshioka said, had to buy the display panel from Samsung, Sony flat-panel TVs in the field of LED backlighting stagnation causes. LED backlight can provide a clearer image, use of the technology can produce thinner TV. Samsung LED-backlit LCD TVs have been successful. Yoshioka said the panel set up a joint venture with Samsung Corporation, which bring certain benefits in the same time, it also raised a lot of trouble. Speaking of Samsung, he said: “They are competitors.” Yoshioka declined to comment, but Sony will be producing its own when the display panel.
Yoshioka hinted that Sony has plans to upgrade to another kind of different from the LED of the OLED (organic light-emitting diode) technology, which can display the surface brightness, without the need to provide light in the display back. Sony has sold 11-inch-size OLED TVs. However, Yoshioka said that in the production of larger sized TV Sony engineers have encountered some technical obstacles. If Sony beat its competitors, the use of OLED technology to produce a bigger TV, it will have a very unique product. Yoshioka said: “In the absence of its own display case, the TV business bad conduct.”
The short term, Sony has high hopes on the 3D TV is very optimistic about its development, its competitors have also begun to move into this field. However, Sony promised a formal product launch next year. 3D TV allows the image showing the depth of the screen to create images extend beyond the illusion. View 3D TV need special glasses.
Sony’s goal is ending in March 2013 fiscal year, the grab 20% of global LCD TV market share, while sales of 3D related products will reach 1 trillion yen (about 11 billion U.S. dollars). Credit Suisse analyst Koya Tabata is on 3D TV will be big sellers in the view into question. He said: “Sony has been sony vaio batterybusy restructuring, it lagged behind its competitors. The company watched as Samsung’s global market share continue to grow.” According to Display Search, industry, research institutions, statistical data show that over the past few years, to sales Samsung’s share in total global market has consistently ranked in the forefront.
Yoshioka said that playing games 3D TV will bring a special pleasure, while Sony’s PlayStation games business can provide unique advantages of a grid. Sony’s movie business also has a number of 3D cinema has proved very popular. In addition, Sony also hopes to be able to enter the electric vehicle battery market. Yoshioka said that Sony is working with several automakers to discuss cooperation, but he refused to disclose names or details of cooperation. He said that in 2006 Sony Li-ion laptop batteries due to quality problems and the implementation of the global recall of a large scale, the Sony’s battery technology, there has been a breakthrough, so the lithium-ion battery more competitive.
Ended in March 2010 for the fiscal year, Sony may re-emergence of annual loss. Mainly due to falling product prices, global economic recession and the failure to produce wholesale electronics the equivalent of Apple’s iPod and Nintendo Wii game consoles such as selling products. Is expected in the fiscal year, Sony will be a loss of 9.5 million yen (approximately one billion U.S. dollars), slightly lower than last fiscal year of ¥ 98,900,000,000 of losses last year was Sony’s first loss in 14 years.